Blog category
Social media
Which cut goes where, what each app hides under its buttons, and how one listing carries a full week of posts.
Social media
Reels vs TikTok vs Shorts for real estate
Same 9:16 file, three very different audiences. The specs as of October 2026, and our opinion on where a listing agent should post first.
27 October 2026 · 7 min read
Social media
Turn one listing into a week of posts
One condo, one shoot, one film, seven different posts. The plan day by day, and what makes each post feel new.
27 October 2026 · 6 min read
Social media
37 real estate video ideas, sorted by where the listing is
Most agents do not run out of ideas; they run out of ideas that fit the week they are in. Here are 37, grouped by listing stage, with what to shoot and which cut to post.
27 October 2026 · 7 min read
Social media
Instagram Reels size, TikTok safe zones and every other spec a listing video needs
One table with every number you need to post a listing film in October 2026, and a frank note on which of those numbers the platforms never actually publish.
27 October 2026 · 7 min read
Social media
Faceless real estate videos: the home is the subject
You do not need to be on camera to post listing video every week. How faceless videos work, which voice to use, and the three situations where your face still earns its place.
27 October 2026 · 6 min read
Social media
Music for real estate videos: copyright, platform rules and picking the tempo
A listing video is an advertisement, and the music rules for ads are stricter than most agents assume. What is safe on each platform, and how to match tempo to the home.
27 October 2026 · 8 min read
Your next listing deserves a film.
Upload the photos from a real listing and watch the film before you pay anything. 2 free listings a month, no card.