Blog category
Compliance
Unbranded MLS tours, labelling staged and edited photos, and California's altered image law, with the parts that vary by MLS called out.
Compliance
Video for the MLS: virtual tour fields and unbranded rules
A tour link that worked fine on Instagram gets flagged by the MLS. Usually it is the end card. What unbranded means in practice, and what varies by MLS.
27 October 2026 · 7 min read
Compliance
Virtual staging and photo editing disclosure: what agents need to label
Staging a room is fine. Swapping a grey sky is fine. Hiding that you did either is the problem, and in California since January it is the law.
27 October 2026 · 8 min read
Compliance
AI real estate video: how the tools work, where they go wrong, and what to disclose
There are two very different kinds of AI listing video. One moves a camera through your photo; the other paints new frames. Knowing which you are posting matters.
27 October 2026 · 9 min read
Compliance
Coming soon real estate video: what the rules allow in October 2026
A coming soon Reel is public marketing. Under most MLS rules that starts a one business day clock. Here is where the rules stand in October 2026 and what a teaser can safely show.
27 October 2026 · 8 min read
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