Blog
Practical notes on listing video.
How to make listing films people watch, where to post them, what the rules say and what to write. No fluff, no made up statistics.
Listing video
How to make a listing video people watch to the end
A worked example: 22 photos of a 3 bed ranch in Austin become a 38 second film. Every cut, every drop and the reason behind it.
27 October 2026 · 8 min read
Social media
Reels vs TikTok vs Shorts for real estate
Same 9:16 file, three very different audiences. The specs as of October 2026, and our opinion on where a listing agent should post first.
27 October 2026 · 7 min read
Compliance
Video for the MLS: virtual tour fields and unbranded rules
A tour link that worked fine on Instagram gets flagged by the MLS. Usually it is the end card. What unbranded means in practice, and what varies by MLS.
27 October 2026 · 7 min read
Compliance
Virtual staging and photo editing disclosure: what agents need to label
Staging a room is fine. Swapping a grey sky is fine. Hiding that you did either is the problem, and in California since January it is the law.
27 October 2026 · 8 min read
Scripts and copy
Listing video scripts that sell the showing
We take one line of brochure narration and rewrite it four times until it sounds human. Then the structure, the word counts and three scripts.
27 October 2026 · 8 min read
Listing video
How long should a listing video be?
Length is arithmetic, not a magic number. Count the good photos, count the words, then check who is watching.
27 October 2026 · 6 min read
Listing video
How to shoot or brief listing photos that make a great film
The photos that make a great gallery and the photos that make a great film overlap, but not completely. What to add to a normal shoot.
27 October 2026 · 7 min read
Social media
Turn one listing into a week of posts
One condo, one shoot, one film, seven different posts. The plan day by day, and what makes each post feel new.
27 October 2026 · 6 min read
Social media
37 real estate video ideas, sorted by where the listing is
Most agents do not run out of ideas; they run out of ideas that fit the week they are in. Here are 37, grouped by listing stage, with what to shoot and which cut to post.
27 October 2026 · 7 min read
Scripts and copy
Listing video script examples, with timings
Five full scripts, timed shot by shot, for a ranch, a waterfront estate, a tiny condo, a rental and an open house. Plus the arithmetic that keeps narration from racing the pictures.
27 October 2026 · 8 min read
Social media
Instagram Reels size, TikTok safe zones and every other spec a listing video needs
One table with every number you need to post a listing film in October 2026, and a frank note on which of those numbers the platforms never actually publish.
27 October 2026 · 7 min read
Listing video
A listing video without a drone: when aerials matter and what to do instead
Aerials sell acreage, waterfront and views. On a townhouse they are wasted money. How to tell the difference, what a legal drone shoot costs, and what to use instead.
27 October 2026 · 7 min read
Listing video
How much does a real estate video cost in 2026?
A listing video costs anywhere from nothing to a couple of thousand dollars. What you actually get at each price, what your time is worth, and the cost per listing table.
27 October 2026 · 7 min read
Social media
Faceless real estate videos: the home is the subject
You do not need to be on camera to post listing video every week. How faceless videos work, which voice to use, and the three situations where your face still earns its place.
27 October 2026 · 6 min read
Listing video
How to make a real estate video from photos: iMovie, CapCut, Canva or AI
Four ways to turn listing photos into a video, with the steps, the time each really takes the first time and the tenth, and what you give up with each one.
27 October 2026 · 8 min read
Scripts and copy
Real estate reel hooks: 51 opening lines and the shot each one needs
A hook is a line and a picture landing in the same two seconds. Here are 51 of them, sorted by property type, with the shot each one has to open on.
27 October 2026 · 9 min read
Listing video
A listing video marketing plan, from coming soon to sold
One listing, five cuts, about four weeks. Here is the calendar we would run, which cut goes on which platform each day, and what an honest seller report says.
27 October 2026 · 9 min read
Compliance
AI real estate video: how the tools work, where they go wrong, and what to disclose
There are two very different kinds of AI listing video. One moves a camera through your photo; the other paints new frames. Knowing which you are posting matters.
27 October 2026 · 9 min read
Social media
Music for real estate videos: copyright, platform rules and picking the tempo
A listing video is an advertisement, and the music rules for ads are stricter than most agents assume. What is safe on each platform, and how to match tempo to the home.
27 October 2026 · 8 min read
Scripts and copy
Captions for real estate videos: style, safe zones and Spanish subtitles
Most people meet your listing video with the sound off. Captions are the script they actually read. How fast, how big, where on the screen, and in which language.
27 October 2026 · 8 min read
Compliance
Coming soon real estate video: what the rules allow in October 2026
A coming soon Reel is public marketing. Under most MLS rules that starts a one business day clock. Here is where the rules stand in October 2026 and what a teaser can safely show.
27 October 2026 · 8 min read
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