37 real estate video ideas, sorted by where the listing is

Lists of video ideas tend to fail for one reason: they ignore timing. “Post a neighbourhood tour” is a fine idea in a slow February and a bad one the week your listing goes live, when the only thing anyone should see from you is the house. So this list is sorted the way your calendar actually runs, from the week before photos to the month after closing.

Each idea says what to shoot or which photos to use, and which cut fits. Shorthand: 9:16 is the vertical cut for Reels, TikTok and Shorts; 4:5 is the portrait feed post; 1:1 is square, still the best shape for email; 16:9 is widescreen for YouTube and your listing site; MLS is the unbranded widescreen cut for the virtual tour field. If you are making these in Property Video Generator, one edit gives you all five, so the cut column is about where to post rather than what to render.

Before it hits the market

This is the stage most agents skip, and it is where a seller decides whether you are worth the commission. Check your MLS first: rules on marketing a home before it is listed changed in 2025 and every MLS implements them a little differently, so a public coming soon post may be fine in one market and a violation in the next.

1. Coming soon teaser. Three tight detail shots (a door handle, the light on a kitchen counter, the corner of a window seat) and no address. Eight to twelve seconds, music only, 9:16 for Stories and Reels.
2. The seller's favourite thing. Ask the seller what they will miss. Film or photograph that one spot and narrate their answer in your own words. It is the most honest hook you will ever get, and it works in 9:16.
3. Prep day. Phone photos of the declutter, the paint touch up, the gardener. A short before and after in 4:5 shows future sellers what you actually do for a listing.
4. How we priced it. A map frame with three recent solds and one line each. Square for your email list, where buyers' agents and neighbours read. Keep it to public, closed sales.

Launch week

Launch week is about one property, posted several ways. You want the full film out on day one and then smaller pieces cut from the same photos for the following days, which is the whole idea behind turning one listing into a week of posts.

Do not post all nine. Pick three or four and spread them over the week. Number 5 and number 6 do the heavy lifting; the rest are reasons to show up again.

Open house

• 14. The 48 hour teaser. Hero film shortened to 15 seconds with the date, time and street on the last frame. 9:16 for Stories, where a link sticker does the rest.
• 15. Day-of countdown. Two or three Stories on the morning: the coffee going on, the front door open, a sign at the corner. Phone is fine. Nobody expects polish at 9 a.m.
• 16. Parking and access. If the home sits on a tricky private lane or the entrance is around the back, a 10 second clip showing where to park saves you a dozen texts. Vertical.
• 17. What people asked. The Monday after, a narrated film answering the three questions you heard most (the age of the roof, the HOA fee, whether the garage fits a truck). Facts only, 4:5.

There is a fuller playbook on the open house video page. The short version: the teaser earns the visit, the follow up earns the second visit.

Under contract

Be careful here. A buyer's identity, price paid before closing and anything said in negotiation are not yours to post, and your seller may not want the world to know they are under contract either. Ask before you post anything.

• 18. Under contract in 9 days. The hero shot, a single line, the days on market if it is a number you are proud of. 9:16.
• 19. If you missed this one. Point to a similar home you also have listed, in the same post. It turns a pending announcement into a lead for another listing.
• 20. What happens between contract and close. Faceless and evergreen: inspection, appraisal, title, final walkthrough, one frame each with captions. 16:9 for YouTube, 9:16 for everything else. Sellers who are six months out watch these.

Sold

Just sold posts are the ones that win you the next listing on the same street, which is why they deserve more than a red banner across the front elevation.

• 21. Just sold, with the real numbers. Days on market and sale price against list, only once it has closed and only if your seller agrees. Use the photos you already have. 9:16 and 4:5.
• 22. What we did. Thirty seconds on the three decisions that sold it: the pricing, the paint, the open house timing. Narrated over the listing photos.
• 23. The neighbour postcard companion. Print a QR code on your just sold postcard that opens the square cut on the listing page. 1:1.
• 24. The seller's private copy. The unbranded film sent only to the seller with a thank you. Nobody posts this one, and everyone remembers it.
• 25. The street view. A map frame and the home's exterior: “Sold on Elm Street, three more owners on this block asked us about value this year.” Only say that if it is true.

The just sold video page covers the formats in more detail.

Market updates

Market updates are the one category where a chart beats a house. Keep them short, give one number per frame, and cite where the number came from on screen (your MLS, a county record). A 30 second update posted on the same day each month does more than a three minute one posted when you remember.

• 26. Monthly median and days on market for one zip code, three frames, captioned, 9:16.
• 27. What one budget buys in three neighbourhoods, using your own listings or listings you have permission to feature. IDX rules on reusing other brokers' listings in social video vary; read yours.
• 28. Rate move explainer: what a half point change does to a monthly payment on a $450,000 loan. One worked example, not a lecture.
• 29. Price per square foot, new build versus resale, side by side. 4:5.

Neighbourhood

Neighbourhood videos are where fair housing trouble starts, so describe places, not people. “Ten minutes to the Domain on foot” is fine. “Great for young families” is not, and neither is calling an area “safe”. More on wording in our scripts guide.

• 30. Five things within a ten minute walk of your listing: one photo each of the coffee shop, the park, the trailhead, the bakery and the bus stop, with walking times in the captions.
• 31. The commute in numbers: drive or transit time to the two biggest employers, at 8 a.m. on a weekday, stated honestly.
• 32. A local business owner in their own words, filmed on your phone. They will share it, which is the point.
• 33. Seasonal: the farmers market opening, the first snow on a street you sell on. Stills work as well as clips.

Your own brand

These run in the gaps between listings. Two of them need your face; the rest do not, and if you would rather stay off camera the faceless video guide covers how.

• 34. Your listing process in 60 seconds: photos, pricing, film, website, open house. Use frames from a past listing, narrated.
• 35. Behind the shoot: phone photos of your photographer at work, the tripod in the bathroom doorway. Sellers like knowing someone cares about the angles.
• 36. An agent intro video for your profile and email signature. This one does need you, for about 40 seconds.
• 37. The year's listings in one reel: the hero shot of every home you sold, one second each, music only. Post it in December and pin it.

Which three to make this week

If you have a live listing: the hero film (5), the one room hook (6) and the open house teaser (14). If you do not: what happens between contract and close (20), one market update (26) and your listing process (34). That is roughly two hours of work by hand, or about twenty minutes if the films come from photos you already have.

Captions per platform are where most of the remaining time goes. The free listing caption generator writes them, hashtags included, so the video is the only thing you have to think about.