Open house video
Open house video: a teaser, a week of posts and a recap
An open house video has one job: get people to a specific door at a specific time. That changes everything about it compared with a just listed reel. The date and time lead, the cut is shorter, and it runs on a schedule.
2 free listings a month · No card
Put the date in the first two seconds
Most open house videos bury the date in the caption. On a Reel, nobody reads the caption until they have already decided whether they care. Say it and show it on the opening shot.
A hook that works: "Open Saturday 1 to 3: the 4 bed on Maple with the screened porch." That is day, time, size, street and one reason to come, in under three seconds of narration.
In Property Video Generator, rewrite the first narration line with the date and time and the captions follow it. The listing caption generator writes the post text. Keep the date in the post caption too, because Facebook shows it in previews.
A seven day posting schedule
For a Saturday open house on a listing that went live the previous Thursday. Adjust for a Sunday.
| Day | Post | Cut and length |
|---|---|---|
| Sunday | Just listed film, if not already posted | Vertical, 35 to 45s |
| Monday | Nothing on the listing. Let the first post breathe. | |
| Tuesday | Open house teaser: date and time in the hook | Vertical, 15 to 20s |
| Wednesday | Teaser in the feed and a Facebook event | Portrait 4:5, same edit |
| Thursday | One room, one reason: the porch, the kitchen | Vertical, 10 to 15s |
| Friday | "Tomorrow, 1 to 3" reminder, plus email to your list | Vertical and square |
| Saturday | Story on the morning, "Open now" at 1pm | Vertical |
| Sunday or Monday | Recap: "Thank you to the 31 people who came through" | Vertical, 15s |
That is four short films from one listing, not four productions. Ask the AI Director for "a 15 second version that opens on the porch", download the cut, then ask for the next one. Edits never use another listing. The posting calendar holds the schedule.
The teaser is not the listing film made shorter
A full listing film walks the house. A teaser should not. If the video shows every room, people feel they have seen it. Give them the hook room, the kitchen, one surprise and the date again at the end. Three to five shots.
Pick Bright family as the vibe for most open houses: lighter pacing and an uplifting score suit a Saturday afternoon. Calm luxury is for the broker open at the $2M house.
After the open house: the recap
The recap is the post most agents skip. It shows sellers you are working and tells everyone who missed it that the home is still available, or that it is not.
- Use real numbers only. "31 groups through" if you counted 31. Never inflate interest; it can mislead buyers about competition.
- Do not post photos of visitors without their permission.
- If offers are due, say when: "Offers reviewed Monday at 5pm." Confirm the wording with your seller first.
When video is the wrong tool for an open house
In a rural market where your buyers come from the yard sign and a county Facebook group, a printed flyer with a QR code may out-draw a Reel. Property Video Generator makes a print-ready QR code with the listing website, so the flyer can point at the film. Use both.
Make the teaser for this weekend
Upload the photos, put the time in the hook line, render every cut.
Questions
Questions agents ask.
How far ahead should I post an open house video?
Four to five days ahead for the first teaser, then a reminder the day before. Posting two weeks out is usually too early for buyers to plan around.
Should the open house video be a separate film from the listing video?
It can be the same edit, cut shorter with a new hook line. In Property Video Generator that is an edit of the same listing, not a new one.
Where do I put the open house date?
In the first spoken line, on screen in the opening shot, and in the first line of the post caption.
Can I add a Facebook event link?
Yes, in the post itself. The video carries the date and time; the event handles reminders.
Your next listing deserves a film.
Upload the photos from a real listing and watch the film before you pay anything. 2 free listings a month, no card.