Free real estate video script generator

How the script is built

75 words is less than you think

Most listing scripts we see are written like an MLS description and then read aloud. That is how a 30 second video ends up with 140 words in it, a narrator racing to finish, and a kitchen that is on screen for under two seconds.

This generator works backwards from the clock. At about 2.5 spoken words a second, the budget is fixed before a word is written:

Our working numbers for a typical home at 2.5 to 3 seconds a photo. Luxury listings hold longer and use fewer.

A worked example: a 3 bed ranch in Austin

Say the photographer delivered 22 photos of a $485,000 ranch: front exterior, a covered patio, an opened up kitchen, two bathrooms, three bedrooms, a garage. For a 30 second just listed Reel, the plan looks something like this:

• 0 to 3 s, covered patio at dusk, slow push in. “A covered patio and a quarter acre corner lot.”
• 3 to 7 s, front exterior, pull out. Price on screen, no narration over the reveal.
• 7 to 13 s, kitchen wide from the dining room, then the island. The kitchen gets the longest beat because it is the room buyers are paying for.
• 13 to 24 s, living room, primary bedroom, the better of the two bathrooms.
• 24 to 30 s, back to the patio, then the close: “Showings start Saturday. Message me for a time.”

Twelve photos make the cut. The second bathroom, the garage interior and two near identical bedroom shots do not. That is normal: a 30 second film that uses all 22 photos gives each one about a second, which reads as a slideshow on fast forward.

Open on the patio, not the front door

The first beat should be the photo you would put on the sign if you could only use one. For plenty of starter homes the front exterior is the weakest frame in the set: a garage door and a driveway. Open on whatever buyers will remember (a view, a pool, a kitchen with real light) and show the front once the viewer has decided to stay. The script asks for exactly that, and you will see it in the shot suggestion for the first beat.

On screen text carries the facts the voice skips

Plenty of people scroll with the sound off, so the on screen lines are short facts, not a transcript: “3 bed · 2 bath”, “$485,000”, “Open Sat 1 to 4”. If you add captions of the narration as well, keep both inside the safe area; our safe zone checker shows where each app puts its buttons.

For full scripts to study, read listing video script examples and scripts that sell homes. If you are not sure which length to pick, the video length planner works it out from your photo count, and how long should a listing video be explains the reasoning. When the video is ready, the caption generator writes the post to go with it.