Tell it how many good photos you have and where the video will play. It gives you a length for each platform, how many photos to use, how long each one stays on screen, how many words of narration fit, and the export spec.
Free, no sign up, nothing leaves your browser.
Count the photos you would be happy to show, not everything the photographer delivered.
Average shot length here: about 2.6 s, held up to 4.5 s before a still starts to drag.
Cut these first
Recommended 20 s to 45 s
Cut 6 photos. Leave 2 s for the closing card. Narration is the most you can fit at about 2.5 words a second; less is fine.
Spec: 9:16 vertical, 1080x1920
Uploads can run well past 3 minutes, but Instagram only recommends Reels of 3 minutes or less to people who do not follow you.
Recommended 15 s to 40 s
Cut 8 photos. Leave 2 s for the closing card. Narration is the most you can fit at about 2.5 words a second; less is fine.
Spec: 9:16 vertical, 1080x1920
Up to 10 minutes recorded in the app and up to 60 minutes as an uploaded file. A listing never needs either.
Recommended 45 s to 2 min
Leave 4 s for the closing card. Narration is the most you can fit at about 2.5 words a second; less is fine.
Spec: 16:9 widescreen, 1920x1080, unbranded
Most MLSs take a virtual tour link rather than a video file, and many require it unbranded: no name, logo, phone or brokerage. Rules vary by MLS, so check yours.
Platform limits checked October 2026. Apps change them without much notice.
The reasoning
Every platform cap on this page is far longer than any listing video should be. TikTok takes an hour long upload. Facebook dropped its length limit when it turned every video into a reel. So the caps are not what decides the length. Two other things do.
The first is how much there is to show. A video is too long the moment it stops showing something new. A 600 sq ft studio condo in Chicago has maybe eight photos worth showing; stretch that to 45 seconds and each frame sits for five seconds while nothing happens. A $2.1M waterfront in Tampa with 35 strong photos has the opposite problem: at a calm luxury pace, a 45 second Reel holds about 12 of them, and the rest stay in the gallery.
The second is who is watching. On Reels, TikTok and Shorts the viewer did not ask for your listing, so the planner keeps those cuts under a minute, and usually well under. On the MLS, YouTube and your listing website the viewer clicked on purpose and is weighing the home, so it allows 45 seconds to 2 minutes and keeps more photos.
The planner starts from a pace: about 2.6 seconds a photo for a typical home, 3.6 for luxury and land, 2 for a bold modern cut on the beat. It multiplies that by your photo count, adds a closing card (2 seconds on social, 4 on the long versions) and fits the result inside the platform’s range. If your photos run past the top of the range, it tells you how many to cut. If they cannot reach the bottom even when each shot is held as long as it can stand (about 4.5 seconds, 6 for slow luxury), it tells you to go shorter rather than pad.
The narration budget is 2.5 words a second of the final length. That is a comfortable voiceover pace with room to breathe, and it is a ceiling: a 30 second Reel holds about 75 words, and 60 good ones usually sound better. The script generator writes to the same budget, beat by beat.
You do not need a different video per platform, but you do need a different length and frame. Edit the long walkthrough first, for the website and MLS, then trim the same story down for the feeds: open on the hero shot, keep the rooms buyers ask about, drop the second bathroom. Square still has a place in email, even if it is fading on Instagram; 4:5 at 1080x1350 takes more of the screen in a Facebook or Instagram feed.
The ranges here match our longer write up, how long should a listing video be. For what to say once you know the length, see listing video script examples and scripts that sell homes, and the caption generator for the post itself.
Questions
For a listing Reel we aim for 20 to 45 seconds. Instagram accepts much longer uploads, but as of October 2026 it only recommends Reels of 3 minutes or less to people who do not follow you, and a home rarely has 3 minutes of new things to show.
Up to 3 minutes, and it has to be vertical or square to count as a Short. That cap has been in place since October 2024. For a listing, 20 to 50 seconds is plenty.
Usually not. Most MLS systems have a virtual tour field that takes a link, and many require that link to be unbranded, with no agent name, logo, phone number or brokerage on screen. Rules vary by MLS, so read yours. More in video for the MLS.
About 2 to 3 seconds for a typical home on social, 3 to 4 for a luxury listing or land. Past 5 or 6 seconds a still photo starts to feel like it has frozen, even with a slow camera move.
Because a short video with every photo in it is a slideshow on fast forward. If the length cannot hold them at a comfortable pace, the weakest and most repetitive frames go first. The website and MLS versions usually keep more of them.
No. It runs entirely in your browser and nothing you enter is sent anywhere.
Keep going
Property Video Generator picks the strongest photos, leaves out near duplicates, varies shot length with the room and the music, and renders vertical, portrait, square, widescreen and an unbranded MLS cut. Two listings a month are free, no card.